Jessica Sung

Warner Bros. Discovery

Retention & Engagement

Premiere announcements, affinity digests, monthly newsletters, handoffs, acquisition, winback, cart abandon, A24 releases, BritBox limited releases, Black Friday mania, you name it. For HBO Max, the hits just keep on coming. Here are just a few of the hundreds of email campaigns, push notifications, in-app messages, and other campaigns I created copy for, collaborating with teams across marketing, CRM, and design.

Click each image to expand.

 

Email

 

Push Notifications

 

In-App annual Recap

2023 Max Rewind

2024 Max Rewind