Warner Bros. Discovery
Retention & Engagement
Premiere announcements, affinity digests, monthly newsletters, handoffs, acquisition, winback, cart abandon, A24 releases, BritBox limited releases, Black Friday mania, you name it. For HBO Max, the hits just keep on coming. Here are just a few of the hundreds of email campaigns, push notifications, in-app messages, and other campaigns I created copy for, collaborating with teams across marketing, CRM, and design.
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Orphan Black Premiere Email
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Superman Audience Segmentation
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The Bride! Premiere Email
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Euphoria Affinity Email
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Hacks Finale Email
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The Invite Premiere Email
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Mortal Kombat II Premiere Email
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Supergirl Theatrical Email
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True Crime Halloween Email
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Band of Brothers 25th Anniversary Email
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Steve Carell Spotlight Email
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A Knight of the Seven Kingdoms Affinity Email
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House of the Dragon Affinity Email
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BritBox Pairings Email
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Horror Fandom Gamification Welcome Email
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Horror Fandom Email 2
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Horror Fandom Email 3
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Horror Fandom Email 4
Push Notifications
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YOLO Premiere iOS Push
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YOLO Premiere Android Push
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Harry Potter Podcast iOS Push
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Harry Potter Android Push
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Your Monster Premiere iOS Push
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Your Monster Premiere Android Push
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90 Day & Sister Wives Premiere iOS Push
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90 Day & Sister Wives Premiere Android Push
In-App annual Recap
2023 Max Rewind
2024 Max Rewind