Kraft • My Food and Family

Reengagement Series

To entice audiences back to the My Food and Family (MFF) website, we conceptualized different ways to inspire a data-driven reengagement journey. Based on customer behavior on different MFF webpages, we served up relevant recipes based on category and registration status. Here are two creative approaches our team took to illustrate a deliciously dynamic experience.

This successful collaboration led to an ongoing creative partnership with the MFF team, and we are continuing to create highly engaging email marketing campaigns to bring the brand to life. Stay tuned (and stay hungry).

Concept 1

Lighter, brighter backgrounds incorporating fun visual cues (animated) throughout.

Concept 2

Bold, colorful backgrounds that help bring the recipe photography to life.