Warner Bros. Discovery
Key Art Taglines
First impressions are everything.
Behind every poster are rounds — and rounds — of researching, brainstorming, and iterating. The challenge: distill hours of footage into a single hook while adapting to the strategic direction of each title’s stakeholders, including internal business partners, marketing teams, filmmakers, and producers.
I created taglines for HBO and Max Original programming, from true crime documentaries to comedy specials.
