JENNAIR

Rebranding Initiative

JENNAIR. BOUND BY NOTHING.™ An ambitious project with transformative results. In partnership with Dark Horse (Digitas), my team breathed new life into the super-premium luxury brand, reshaping every detail of its visual and tonal identity. As one of the copywriters on the project, I created provocative style stories, product descriptions, feature names, and headlines. Explore a few of the final deliverables and initial creative explorations below.